About UsThe Company / The Founder / The Value We Deliver


Contrary Domino

Manage your revenue risks, achieve your goals.

Contrary Domino, Inc. began in 2001 as Outside Technologies, Inc., a sales strategy consulting company. In 2014, the company name changed to Contrary Domino because it reflected the challenges faced by our customers—namely, how to create and foster change.

Since the company’s founding, we have guided companies on strategic and tactical business development programs, all of which have required the ability to manage the many uncertainties around revenue attainment. It’s a common business problem, and one that we’ve dedicated all of our time, energy, and experience toward solving.


Andrew Rudin

Managing Principal

Andy helps B2B companies identify, assess, and manage a broad spectrum of revenue risks. He has a successful background as a technology sales strategist, marketer, account executive, and product manager. Andy has a BS in marketing and an MS in information technology, both from the University of Virginia.

About Contrary Domino

  • Does your company experience revenue shortfalls and sales performance gaps? Are you unclear about the reasons your sales forecasts don’t match reality? Do you find that your business plans are often upended, blindsided by unanticipated events?

    You’re not alone. Many companies contend with revenue peaks and valleys every day. For some, sales volatility is a business fact-of-life. But you have the power to smooth out your sales curve. If you’re looking for a better way to manage your revenue risk, and to have more insight about sales uncertainty, you’ve come to the right place.

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