Do You Want to Know a Secret? When the Beatles released this song in 1963, the world was different. Less frantic, and in many ways, blissfully naïve. Listen/ Do you want to know a secret/Do you promise not to tell?, whoa oh, oh Let me whisper in your ear/ Say the words you long […]
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Turn Risk into Revenue Power
Read MoreInherent business risk can be your downfall or your fuel. We help you stop the domino effect and build strength through uncertainty.
Inherent business risk can be your downfall or your fuel. We help you stop the domino effect and build strength through uncertainty.
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Acquire New Customers.
Read MoreTarget marketing, pipeline management, prospecting and lead generation.
Target marketing, pipeline management, prospecting and lead generation.
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Grow Your Revenue.
Read MoreManaging boundary risk, revenue modeling.
Managing boundary risk, revenue modeling.
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Retain Customers.
Read MoreAccount management, loyalty programs, managing churn.
Account management, loyalty programs, managing churn.
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Win Back Accounts.
Read MoreTurn lost customers into new business.
Turn lost customers into new business.
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Sales Governance
Developing and implementing marketing communications plans.
Maintaining sales-force readiness.
Revenue Strategy
Ensuring accuracy of key marketing information, and making sure it’s protected.
Managing intellectual properties.
Ensuring supply-chain responsiveness.
Risk Assessment
Avoiding disruptions that affect revenue, and responding quickly to events.
Avoiding social media and ethical disasters.
Monitoring emerging trends and forces.
Insight from our Blog
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TOP CATEGORY
Customer ExperienceTransparency, customer rage, the best and worst of CRMs, loyalty, and when it's best to lose a sale.Read More -
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CORE SKILLS
Revenue Risk ManagementMisfortune, the black market of customer trust, constructive paranoia, and the wide spectrum of unknowns.Read More -
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IDEAS
InnovationOn technology startups, cold assumptions, the black box of the internet, and the new problems of new solutions.Read More -
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TOP CATEGORY
The myth of revenue forecasting, the magic of 73%, when it takes a village, and stopping a great product from…Read More
Sales Enablement: Going Beyond Content Management to Increase Your Competitive Edge
- Created: Tuesday, 03 October 2017 2:48 pm
- Written by Andrew Rudin
By Kara Tiernan, Highspot The rise of millennials, disruptive competitors, and rapidly changing technology is transforming the sales landscape as we know it, making it increasingly difficult for sales professionals to stay ahead of the market. In order to reach target goals, organizations need to increase sales productivity – and arm sales teams with the […]
Hate, Bad Product Placement, and Brand Risk
- Created: Thursday, 28 September 2017 6:24 pm
- Written by Andrew Rudin
What keeps marketing executives up at night? A duo of sticky problems: how to create unique product designs that consumers easily recognize, and how to ensure consumers prefer their product, and not ones that appear similar. By solving these two challenges, marketers earn a beautiful gem: brand equity. Enjoy it. Cherish it. But remember […]