Want an interesting sound experience? Open a tab on YouTube and find John Mellencamp’s R.O.C.K. in the USA. Next, open another one and find The Rolling Stones’ Paint it Black. Now, play both at the same time. Yes – it’s auditory chaos. A discordant, angry cacaphony of uptempo spirit and apocalyptic doom. The same effect […]
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Turn Risk into Revenue Power
Read MoreInherent business risk can be your downfall or your fuel. We help you stop the domino effect and build strength through uncertainty.
Inherent business risk can be your downfall or your fuel. We help you stop the domino effect and build strength through uncertainty.
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Acquire New Customers.
Read MoreTarget marketing, pipeline management, prospecting and lead generation.
Target marketing, pipeline management, prospecting and lead generation.
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Grow Your Revenue.
Read MoreManaging boundary risk, revenue modeling.
Managing boundary risk, revenue modeling.
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Retain Customers.
Read MoreAccount management, loyalty programs, managing churn.
Account management, loyalty programs, managing churn.
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Win Back Accounts.
Read MoreTurn lost customers into new business.
Turn lost customers into new business.
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Sales Governance
Developing and implementing marketing communications plans.
Maintaining sales-force readiness.
Revenue Strategy
Ensuring accuracy of key marketing information, and making sure it’s protected.
Managing intellectual properties.
Ensuring supply-chain responsiveness.
Risk Assessment
Avoiding disruptions that affect revenue, and responding quickly to events.
Avoiding social media and ethical disasters.
Monitoring emerging trends and forces.
Insight from our Blog
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TOP CATEGORY
Customer ExperienceTransparency, customer rage, the best and worst of CRMs, loyalty, and when it's best to lose a sale.Read More -
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CORE SKILLS
Revenue Risk ManagementMisfortune, the black market of customer trust, constructive paranoia, and the wide spectrum of unknowns.Read More -
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IDEAS
InnovationOn technology startups, cold assumptions, the black box of the internet, and the new problems of new solutions.Read More -
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TOP CATEGORY
The myth of revenue forecasting, the magic of 73%, when it takes a village, and stopping a great product from…Read More
When You Sing Your Company’s Praises, Make Sure the Background Vocals Are in Harmony
- Created: Wednesday, 13 November 2013 3:05 pm
- Written by Andrew Rudin
“Thou Shalt Not . . !” Are Sales Commandments Dumbing Us Down?
- Created: Friday, 08 November 2013 4:11 pm
- Written by Andrew Rudin
Crystal-clear sales advice is as close as your fingertips. Just enter “salespeople should never” into a search window. Then stand back, or you’ll get bowled over with commandments. Questions salespeople should never ask. Things salespeople should never say. Things salespeople should never do. Activities salespeople should never do. Salespeople should never perform telephone follow-up. Salespeople […]
Six Essential Leadership Competencies, or Why Salespeople Cannot Live by Charisma Alone
- Created: Thursday, 31 October 2013 2:31 pm
- Written by Andrew Rudin
“I sell ice in the winter; I sell fire in Hell. “I’m a hustler, baby; I’ll sell water to a well! —Jay-Z If pure, unadulterated charisma alone could persuade prospects to buy, we’d all be recruiting Jay-Z’s for our sales teams. But for leaders, “charisma without substance and competence is meaningless, even dangerous,” according to […]