Sales funnels symbolize a widely-known reality among marketers: s*** happens. Funnels instantly remind us that interactions between buyers and sellers are fraught with risks – not that we need any reminding. Funnels also represent our fear that we can assiduously attempt to convert a prospect to a customer, but lo, there’s a chance we won’t […]
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Turn Risk into Revenue Power
Read MoreInherent business risk can be your downfall or your fuel. We help you stop the domino effect and build strength through uncertainty.
Inherent business risk can be your downfall or your fuel. We help you stop the domino effect and build strength through uncertainty.
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Acquire New Customers.
Read MoreTarget marketing, pipeline management, prospecting and lead generation.
Target marketing, pipeline management, prospecting and lead generation.
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Grow Your Revenue.
Read MoreManaging boundary risk, revenue modeling.
Managing boundary risk, revenue modeling.
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Retain Customers.
Read MoreAccount management, loyalty programs, managing churn.
Account management, loyalty programs, managing churn.
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Win Back Accounts.
Read MoreTurn lost customers into new business.
Turn lost customers into new business.
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Sales Governance
Developing and implementing marketing communications plans.
Maintaining sales-force readiness.
Revenue Strategy
Ensuring accuracy of key marketing information, and making sure it’s protected.
Managing intellectual properties.
Ensuring supply-chain responsiveness.
Risk Assessment
Avoiding disruptions that affect revenue, and responding quickly to events.
Avoiding social media and ethical disasters.
Monitoring emerging trends and forces.
Insight from our Blog
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TOP CATEGORY
Customer ExperienceTransparency, customer rage, the best and worst of CRMs, loyalty, and when it's best to lose a sale.Read More -
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CORE SKILLS
Revenue Risk ManagementMisfortune, the black market of customer trust, constructive paranoia, and the wide spectrum of unknowns.Read More -
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IDEAS
InnovationOn technology startups, cold assumptions, the black box of the internet, and the new problems of new solutions.Read More -
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TOP CATEGORY
The myth of revenue forecasting, the magic of 73%, when it takes a village, and stopping a great product from…Read More
Revenue Growth: Don’t Let the Funnel Fool Ya!
- Created: Wednesday, 16 January 2019 4:56 pm
- Written by Andrew Rudin
One Sales Interview Question We Can Live Without
- Created: Tuesday, 04 December 2018 8:34 pm
- Written by Andrew Rudin
I often disagree with opinions that I read online. No biggy. Much rarer is when I read business advice so wrongheaded, so ill-conceived, and so dangerous that my forehead collides with my keyboard. “awfjsoefivfdljkmdvfl;jkvxcljkvxcljk;m,..,m.” You can quote me. That happened recently when a colleague shared an article on LinkedIn from Inc. Magazine titled, Recruiters Share Can’t-Miss Interview Questions […]
How to Execute Better Strategy
- Created: Friday, 09 November 2018 7:14 pm
- Written by Andrew Rudin
In these tumultuous times, I lust for every bit of surety I can find. I search for rules, immutable truths, and superlatives. My motive is patently self-serving. Limiting my perspectives saves time. Nuance? Things to consider? Outliers and exceptions? Too squishy! Give me something concrete I can hold onto for dear life. Here’s a superlative […]
Acquisition and Retention: The Yin and Yang of Customer Strategy
- Created: Friday, 19 October 2018 8:31 pm
- Written by Andrew Rudin
For customer retention, which of the following do vendors commonly perform: Provide outstanding service and loyalty benefits Impose switching costs through technological impediments and contractual restrictions Engineer convoluted pathways for customers who want to terminate services All of these The correct answer, of course, is All of these. Every enterprise must retain customers. It’s a […]