If you grab your favorite marketing book and boil away process diagrams, statistics, and literary fluff, just two words will remain: create value. Easy-sounding advice, but for most executives, it’s wicked hard. An ideal place for opportunists to step in and promote simple answers and quick remedies. Business leaders have an insatiable appetite for how-to’s […]
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Turn Risk into Revenue Power
Read MoreInherent business risk can be your downfall or your fuel. We help you stop the domino effect and build strength through uncertainty.
Inherent business risk can be your downfall or your fuel. We help you stop the domino effect and build strength through uncertainty.
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Acquire New Customers.
Read MoreTarget marketing, pipeline management, prospecting and lead generation.
Target marketing, pipeline management, prospecting and lead generation.
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Grow Your Revenue.
Read MoreManaging boundary risk, revenue modeling.
Managing boundary risk, revenue modeling.
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Retain Customers.
Read MoreAccount management, loyalty programs, managing churn.
Account management, loyalty programs, managing churn.
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Win Back Accounts.
Read MoreTurn lost customers into new business.
Turn lost customers into new business.
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Sales Governance
Developing and implementing marketing communications plans.
Maintaining sales-force readiness.
Revenue Strategy
Ensuring accuracy of key marketing information, and making sure it’s protected.
Managing intellectual properties.
Ensuring supply-chain responsiveness.
Risk Assessment
Avoiding disruptions that affect revenue, and responding quickly to events.
Avoiding social media and ethical disasters.
Monitoring emerging trends and forces.
Insight from our Blog
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TOP CATEGORY
Customer ExperienceTransparency, customer rage, the best and worst of CRMs, loyalty, and when it's best to lose a sale.Read More -
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CORE SKILLS
Revenue Risk ManagementMisfortune, the black market of customer trust, constructive paranoia, and the wide spectrum of unknowns.Read More -
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IDEAS
InnovationOn technology startups, cold assumptions, the black box of the internet, and the new problems of new solutions.Read More -
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TOP CATEGORY
The myth of revenue forecasting, the magic of 73%, when it takes a village, and stopping a great product from…Read More
Is Maximizing Shareholder Value Poisonous?
- Created: Thursday, 20 July 2017 5:37 pm
- Written by Andrew Rudin
Doused Fyer: Does Our Obsession with Audacious Innovation Make Us Suckers for Scams?
- Created: Wednesday, 21 June 2017 6:30 am
- Written by Andrew Rudin
What’s the difference between aggressive marketing and a sales scam? The aftermath of the 2017 Fyer Festival explores this question, and lawyers are debating the answer. Was the event a wayward business venture, or a get-rich-quick scheme? The festival’s originator, entrepreneur Billy McFarland, claims honest intentions, but blames faulty planning and bad circumstances for […]
The Unfinished Business of the Internet
- Created: Wednesday, 07 June 2017 5:23 pm
- Written by Andrew Rudin
These days, people have reasons to keep secrets in Washington. But I have a good grapevine, and as soon I heard scuttlebutt that Vint Cerf, Google Vice President and Chief Internet Evangelist would be speaking this week in Northern Virginia, I knew I wanted to be there. Odd that in the Internet age, finding details […]
Will Today’s Essential Sales Skills Become Obsolete in the Smart Machine Age?
- Created: Wednesday, 31 May 2017 6:32 pm
- Written by Andrew Rudin
In 2015, nearly four million babies were born in the United States. Today they are toddlers, and many will be asked what they want to be when they grow up. Expect hesitation. The question will not be as easy to answer as it was for my generation. By the time these kids hit twenty, many […]