BlogRead the Latest on Revenue Risk Management

Category Archives: Marketing and sales execution

A Future Without Secrets? Why We Need Ethical Data Governance

  Do You Want to Know a Secret?  When the Beatles released this song in 1963, the world was different. Less frantic, and in many ways, blissfully naïve. Listen/ Do you want to know a secret/Do you promise not to tell?, whoa oh, oh Let me whisper in your ear/ Say the words you long […]

Read more ...

Companies That Abuse Privacy Might Feel Consumer Fury – Again

The company Ashley Madison offers an audacious capability: extramarital affairs.  “Ashley Madison is the most famous name in infidelity and married dating,” proclaimed the company’s marketing pitch in 2015. “Have an Affair today on Ashley Madison. Thousands of cheating wives and cheating husbands signup everyday [sic] looking for an affair . . . With Our […]

Read more ...

Shaming Customers Drives Conversions, but at What Cost?

“Don’t put words in someone else’s mouth!” This sage advice from my first-grade teacher has stuck with me. I have my conversational faults, but I’ve steadfastly avoided this transgression. Yet, the gaffe persists in society today, and it’s growing. We need a grass roots campaign to stop the spread. First, let’s adopt a more contemporary […]

Read more ...

Disobedience: A How-to Guide for Managers and Employees

Somewhere, a manager just ordered an employee to take a questionable action. To do something immoral or stupid. Something that causes harm to customers. There – it just happened again! In less than the time it takes to read this paragraph. Relentless wrongdoing. It happens all over the world. It was a demand to ignore […]

Read more ...

Wells Fargo Disinfects Its Sales Culture. Will Other Companies Follow?

I’ve never taught corporate strategy to second graders, but I sometimes think about how to approach the challenge. I’d begin by representing a company as hodgepodge of contraptions. Maybe, a school bus with feathered wings on top, a boat anchor dragging behind, and wheels of various sizes and materials randomly positioned underneath. “Pretend this is […]

Read more ...